The Rising Trend of Hard Seltzers and RTDs

As the regional drinks landscape evolves rapidly, new product categories have emerged to satisfy shifting consumer preferences. One such area experiencing tremendous growth is hard seltzers and Ready-to-Drink (RTDs).

What Are Hard Seltzers and RTDs?

You may have noticed colorful cans and bottles in the beer aisle that resemble beers but differ in key ways. Hard seltzers and RTDs are essentially alcoholic carbonated waters, providing a lighter drinking experience than beer or cocktails.

While alcoholic sodas have existed for decades, the term "hard seltzer" has taken off in recent years. Unlike a premixed vodka soda, hard seltzers undergo brewing similar to beer by fermenting sugar-infused water.

Growing Selection in Asia

The trend has translated well across Asia, with local brands like Strong Zero gaining popularity. International brands like BrewDog's Cocktails-in-a-Can have also entered regional markets. Popular Japanese RTDs and Horoyoi satisfy growing demand.

Fulfilling Evolving Preferences

Consumers increasingly seek lighter, fizzy alcoholic options without the heavy flavor profiles of beer. Hard seltzers and RTDs fill this need perfectly, allowing drinkers to enjoy socializing without compromising wellness goals.

As health-conscious lifestyles continue rising in Asia, the category looks poised for further growth. Innovation will surely deliver even more diverse selections to fulfill the region's dynamic drinking landscape.

Stay updated on H Brand's website to see our new releases as we are creating premium RTD's with quality ingredients